Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks by: Editors of BottleTree Books LLC

Publisher: BottleTree Books LLC
Release date: 4th March, 2006
Media: Paperback

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Customer Reviews -

Rating: - Good book - shows why Google advertising is complex

I enjoyed this book, although in parts it is a little hard to follow. I don't think this is its fault though as the subject is pretty complex. Interesting that it deals with all the new additions to Google particularly content search and the ability to separate content from adwords. Also liked the stuff on content match in googlemail which I noticed coming up on my account.

Overall a useful text to have read in conjunction with others

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