What's in a Name?: Advertising and the Concept of BrandsWhat's in a Name?: Advertising and the Concept of Brands

1 of 2

What's in a Name?: Advertising and the Concept of Brands

Jones, David M, Slater, Jan S.

€178.61 (£149.76)

Amazon Prime Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Qualifies for free shipping.

Product info

  • Contributors: Jones, David M, Slater, Jan S.
  • Format: Illustrated
  • Binding: Hardcover
  • Edition: 1
  • Brand: Routledge
  • Languages: English
  • Dimensions:
    • Height: 9.44 Inches
    • Width: 1.05 Inches
    • Length: 6.06 Inches
    • Weight: 1.35 pounds
  • Page count: 334
  • Published: December 31, 2002
  • Released: December 31, 2002
  • Number of units: 1

Find more in...