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What's in a Name?: Advertising and the Concept of Brands
Jones, David M, Slater, Jan S.
€178.61 (£149.76)
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Product info
- Contributors: Jones, David M, Slater, Jan S.
- Format: Illustrated
- Binding: Hardcover
- Edition: 1
- Brand: Routledge
- Languages: English
- Dimensions:
- Height: 9.44 Inches
- Width: 1.05 Inches
- Length: 6.06 Inches
- Weight: 1.35 pounds
- Page count: 334
- Published: December 31, 2002
- Released: December 31, 2002
- Number of units: 1